Dare 2B Different was looking to go in a fresh new direction. The first thing I knew I needed to change was the logo. I wanted to keep the original concept but make it bit more modern, edgy, and dramatic. For the ad campaign, I wanted to engage their target demographic by giving the new design package a slight “Fast & the Furious” / “Transformers” feel along with the slogan “build a monster” since street racing and foreign auto body kits are D2BD’s main business.
A short animated 3D video was created as well and can be seen here.